Last night I was watching Selling New York on HGTV and gained a great tool we all could benefit from. One of the agents was receiving some hesitation on the neighborhood of where he had a listing. This agent actually lived in the building where his listing was. The neighborhood was being questioned by several potential buyers and he couldn't understand why because he found the neighborhood to be amazing. He decided to incorporate the condo tour with a neighborhood tour to show off all the great stores, shops and restaurants in the area.
We all have had listings where the area around the condo was in question but the potential buyer just didn't see what all it had to offer. So the next time you receive this obstacle during a showing grab your sneakers and walk the streets with your clients. Immerse them in the environment.
If it can work in NYC and surely can work in your neck of the woods.