Ian Birchall and Associates is the new architect for 555 Fulton in Hayes Valley. The design is slightly tweaked from the previously approved design by Saitowitz. The project has 134 residential units and 30,000 of commercial space and will include a gym, offices and a major grocery store. The Hayes Valley Neighborhood Association (HVNA) supports the project except for the major chain grocery store proposed by the developer, Fulton Street Ventures (FSV). Hayes Valley has a long history of independent restaurants, boutiques, cafes and small businesses. Construction is expected to begin in 2014.