FORT WORTH — There is yet another reason to be proud of the uniquely western feel combined with a modern touch we call downtown Fort Worth…ESPN announced on Wednesday, July 23, 2010, from the patio of 8.0 restaurant that “Cowtown” has sealed the deal!
Sundance Square in downtown Fort Worth will be the home of ESPN during Super Bowl week, beginning January 31, 2011. According to the Fort Worth Star-Telegram, ESPN’s coverage will encompass 80 hours of television worldwide, in addition to local and nationally syndicated ESPN radio shows. Also, ESPN the Magazine will host its annual Super Bowl party in Fort Worth.
Super Bowl viewers world-wide will be treated to the backdrop of the Chisolm Trail parking lot’s famous mural of longhorn cattle being herded by two drovers. This image embodies the spirit of Fort Worth as well as the city’s motto…“Where the West Begins.”
Fort Worth mayor Mike Moncrief, who was an integral part of the team courting ESPN to downtown, remarked that this event “will transform our city from this day forward. It's one of those places along the road that help define our city.”
When the delegation from ESPN came to visit Fort Worth, senior coordinating producer at ESPN, Stephanie Druley, had the following to say about downtown, “It was vibrant, clearly a destination for people. And our objective is to have people there.” Again, mayor Moncrief added “I believe ESPN was looking for a unique setting, a setting that made a Texas statement. And Fort Worth says Texas.”
The actual game will be played at Cowboys Stadium on February 6, 2011. This will surprisingly be only the third time that the Super Bowl has come to the state of Texas. With all of the festivities and excitement surrounding the game, downtown Fort Worth will definitely be the place to be…even more-so than usual!